The film also demonstrates all the examples of Helvetica in everyday life. Helvetica is strong and basic by itself, but it holds endless possibilities in a design because it’s versatile in its neutrality. I agree with what’s being taught in class– the fact that the typeface itself should not be doing the emoting, that’s the job of the design. What draws me in the most with this font is the fact that it is so simple and almost a little blank even. It was created in 1957, with the intent to be a typeface that was completely neutral. In fact, it was renamed ‘Helvetica’ (named Neue Haas Grotesk originally) which is Switzerland’s Latin name. Helvetica is a sans serif typeface designed by Max Meidinger in Switzerland. Anyway, I digress.īasically, this documentary celebrates design typography in particular, and more specifically, Helvetica. Mind you, I don’t particularly enjoy exciting movies, one of my favourites being Coffee and Cigarettes, so if some people might find Helvetica a bore, but I find it to be a beautiful film. I don’t know how many of you know of this film, but I got the DVD as a gift a few years back and I find it’s one of my favourite documentaries. ![]() ![]() “Helvetica emerges … in 1957, where there’s felt to be a need for rational typefaces which can be applied to all types of contemporary information–whether it’s sign systems or corporate identity–and present those visual expressions of the modern world to the public in an intelligible, legible way.” – Rick Poynor, Design Writer
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