![]() A year ago, WFSB had about 139,000, while WTNH trailed with 102,000. news slot, WFSB and WTNH each had about 130,000 households. Ratings will be expressed as the number of households in which the television was tuned to a given station, on the average, during a specific time slot.Īt the key 6 p.m. ![]() WFSB is a CBS network affiliate, and WTNH is affiliated with ABC.įollowing are the Nielsen weekday news rating numbers for the four-week rating “sweeps” from Feb. ![]() News shows are an extremely significant source of revenue to a television station because so many locally sold advertising spots are broadcast during those non-network time periods. There’s good talent at ALL stations here – it’s a shame some of it is being wasted by poor management decisions.But, overall ratings aside, the local news ratings are vital to a television station because the news shows are completely under local control and amount to as many as 17 hours a week. News is a great job – but if you are “in the know” – and see where its going – many want to get out. If that happens, it’s almost impossible to bring them back. The trend now is it’s going in the wrong direction – and if the trend continues, one day we will see only one or two stations doing news – because people eventually will get fed up with the crud and move on. What local broadcast news needs is an evolution. The issue is that stations won’t give reporters time to do quality work because they have to do two to three stories a day (small staffs – a sea of shows – gotta fill it one way or another…) – what kind of in-depth journalism are you going to get when someone has an hour to work on a story? Crime is easy – the tape, the lights, a police spokesperson speaking about why this person died, find the crying family member… No one cares if Sears isn’t honoring a rebate on a dryer – find stories about health care, land issues, environmental issues, business development, trends in the work force, sports and society, etc, etc etc. What stations like 8 need to do – if they truly want to be different, is can the marketing slogans, and get back to quality, local journalism. That’s something many stations in the U.S. How do you build a customer base? Be consistent with good quality. You want to make money – you have to offer something worth watching. Does anyone care about a car wreck with no injuries on Route 6? Or a burglary at CVS? It means NOTHING. The future 25-54 demographic is getting their news from Twitter, or the internet, they’re not watching the evening news – to see what drug dealer is dead at the hands of another drug dealer. Find something that is well told, well shot and interesting – many will tune in. People see through it – viewers aren’t dumb. “Tonight – why orange juice will kill you!” “Did you know diapers are causing holes in the ozone layer? Find out how YOU can help.” Ridiculous. All stations, and I mean ALL in the country, are looking for ways to streamline employment and make profits. It’s a noble pursuit, sure, but it’s a business. Now, let’s examine the local news model as a whole. Guess what folks – experience means something in ANY career…when you put yourself on tv – a lack of knowledge about the real work shines through…that’s why a loss like Cox hurts the credibility of an organization… Doesn’t mean they’re bad – just means they don’t carry as much “real-world” experience as someone who is Erin Cox’s age, etc. The reporting staffs at 3 and 30 have more veterans – 8 has been hiring younger and younger for years. (See “Nyberg’s Network Connecticut.”) Three has a household name in Dennis and Denise – 30 with Brooks – all have great reputations and carry with them years of award-winning experience. ![]() Nyberg is beloved because of her professionalism and the fact she understands branding. No doubt, Darren Kramer is one of the most solid anchors in the market. Look at the numbers for the six and 11 – the shows with the most viewership, and 3 and 30 are easily one and two. The ratings drop quickly as the show progresses. 8 has strong ratings at 5:00 because of the Judge Judy lead-in. Let’s look at this from a ratings perspective.
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